A Cocktail Bar that Breaks the Mold
The goal for this concept was to create a considered, fuss-free but nostalgic brand for a cocktail bar that bridges the gap between the upscale (often pretentious) cocktail lounge, and your friendly neighborhood dive bar.
The brand colors were chosen to be fun, approachable and appeal to a varied customer base, and the hand-drawn illustrations were made to create a distinct and unique personality mirroring the bars eclectic and diverse patrons.
